Technicolour DreamGIF

A E S T H E T I C

Lets point out the obvious. The GIF I made is reflective of both the ‘aesthetics of remediation’ and ‘object animation’ tropes. It embodies the convergence of the hyper-kawaii / glitch aesthetic whilst also referencing the word ‘aesthetic’ used in its new form as an adjective (recommended viewing: ‘What is ~A E S T H E T I C~ Experience? | PBS Digital Studios’), and it references object animation by incorporating Hatsune Miku (a humanoid persona voiced by a singing synthesiser). It is a symbol of media convergence; of combining two completely different things, without knowing what the outcome will be, then celebrating the messy end product.

What I found most interesting about this GIF however, is not the GIF itself, but the process through which I was able to make it. Due to the nature of post-industrial culture, I was able to rapidly prototype my technicolour creation and deploy it in minimal time and at a low cost, without having had any prior experience with the ‘GIPHY Create’ platform. It also enabled me to conceptualise as I designed and produced. At the beginning of the process I had no idea what I wanted to make, and yet I still arrived at a finished product that fulfilled everything I wanted it to achieve.

The final stage is deploying it online—in this blog post—and getting feedback from you, my audience.