The rise of digital and social media has led to a change in how messages, ideas and ideologies are propagated. Anyone with these technologies can produce, aggregate and curate content, without being a professional communicator, and I was inspired this week to do just that.
The information people want to portray can be easily packaged as memes and presented to the consumer, relentlessly injecting that message into the minds of many, thus regimenting the public’s mindset. This process can be used as a more perverted and pervasive form of psychological warfare due to its open-access, and far-reaching attributes—known as meme warfare. Meme warfare can have real and serious consequences without the consumer ever knowing they are being influenced, which only enhances how dangerous this digital weapon can be.
My video is, in itself, an example of how easy it is for an amateur to create what they want for their own agenda and share it with an audience, and influence how people think. I also hope to raise people’s awareness of this topic because in the age of the internet, gullibility will be the death of reason.