Happy Potter Strikes Again

Happy Potter.png

Find where I posted it on Imgur

Robert Entman suggests that “to frame is to select some aspects of a perceived reality and make them more salient in a communicating text.” That means, to choose key parts of something’s identity and piece them together to create a story which highlights those particular desired aspects. This process enables audiences to make sense of the media they consume based on their own prior understandings.

In this way, the perceived identity/reality of something can be changed if the framing is altered—if different parts are chosen to be highlighted.

We all know Harry Potter to differing degrees. I’ve chosen to re-frame it based around this meme, and the idea that Harry Potter is too ‘dark’ for children. The elements I have changed and introduced (made salient), when compared to the original, portray a new identity. The movie is the same and yet, if my poster was attached to it, Harry Potter would likely be preconceived as another crappy kids movie from the mid-2000s with bland characters and a boring plot line. This is largely due to the audience’s existing schemas of kids/low budget/early 2000s/magic movies.

How would you have felt about the Harry Potter movie franchise if it was originally branded in my style? Let me know in the comments!

3 thoughts on “Happy Potter Strikes Again”

  1. This puts a far different perspective to the movie. Maybe Harry casts spells with his ice cream cone, and jumps around on his unicorn to and from school everyday. This is a great example of framing, well done indeed! Awesome example.

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  2. Hey, really liked the post! Liked your unique example of framing, but it’s also really effective. Pretty weird to think of how differently the Harry Potter movies could have been perceived if they were marketed in line with your overly kid-friendly idea.

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  3. It’s definitely intriguing to think about how the presentation can be altered. While the more child friendly poster would potentially attract a greater child demographic, it would perhaps drive away the audience it currently has, as you touch on. Using another example, or perhaps a reference to another way something in the media is perceived may have strengthened your analogy a little more, making it easier to understand. This would really reinforce your point and clearly indicate what it specifically is about the framing of something that changes its perception.

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