You Wouldn’t Steal a Hedwig

Copyright aims to control the spread of memes because the industry wants to control content and ideas. My remediation this week is an example of how this model of highly restrictive copyright is incompatible with the internet.

The internet is open source, no matter how much big businesses try to create control and scarcity. Produsers, such as myself, will always find a way to take someone else’s content and remix it into their own new creation. The internet is optimised for this. There are thousands of online tools available which facilitate the ripping, mixing and mashing of online content. In the battle between prosumers and industry, participatory culture and monopolised material, open and closed formats, the algorithmic measures taken by sites such as YouTube and Soundcloud are insufficient. This week I was told that copyright aims to protect creators but the internet undermines this. Anyone can take an iconic theme song and use an online mashup tool to mix it with a warning video about piracy to create the world’s most ironic banger.

World of Internet Warcraft

The rise of digital and social media has led to a change in how messages, ideas and ideologies are propagated. Anyone with these technologies can produce, aggregate and curate content, without being a professional communicator, and I was inspired this week to do just that.

The information people want to portray can be easily packaged as memes and presented to the consumer, relentlessly injecting that message into the minds of many, thus regimenting the public’s mindset. This process can be used as a more perverted and pervasive form of psychological warfare due to its open-access, and far-reaching attributes—known as meme warfare. Meme warfare can have real and serious consequences without the consumer ever knowing they are being influenced, which only enhances how dangerous this digital weapon can be.

My video is, in itself, an example of how easy it is for an amateur to create what they want for their own agenda and share it with an audience, and influence how people think. I also hope to raise people’s awareness of this topic because in the age of the internet, gullibility will be the death of reason.